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I am an independent researcher working in health related food Taxation for more than 17 years and the 2022 G20's Think 20 policy brief process mentioned that my innovation fat and tickle tax (a tax on business behaviour of tickling food consumption) is the solution for the problem of childhood with overweight and obesity. I need your help in implementing matters agreed in the G20 process nationally and internationally. Obesity is an ESG risk. The SDGs covered are SDG3, SDG16 and SDG 17.
I have given below my work in following order
1. 2008 crisis & Tax law for Global goals - Food and Environment objectives
2. Health Tax design for Global South & North
3. Microeconomic behaviour of Food companies - Inequality in Information available to Children.
4. Mechanism of reduction in overeating behaviour
1. 2008 crisis & Tax law for Global goals - Food & Environment
I travelled to the UK in 2006 to see the much predicted 2008 financial crisis and work on projects that would shape up global economic recovery.
Events on 2008 Economic recovery - I was participating in various events that were discussing the global future. For example in 2012 a key event was looking for disruptive innovations to feed 3 square meals for 7 billion people across the globe. They were also worried that new developing countries including India may want more protein like developed countries and there is a new problem in feeding the world. I communicated through Late Dr.David Nabarro that the world should plan for either 1 or 2 meals a day. An intense practitioner of Yoga consumes food once a day while moderate people with a bend to hedonistic lifestyle (Bhogi) may be consuming two meals a day. This may also prevent diabetes / obesity. So the new developing countries like India should plan for 2 meals for a healthy lifestyle. After such events globally the discussions were on non communicable diseases (NCDs) and it led to adoption of International Yoga day in December 2014.
I was immediately invited to the 2015 G20 conference for my work - The Global framework for health related food taxation - an outcome of my work Yoga and taxation.
One of the key issues in solving the problem lies in the Tax design. We need research/discussion on acceptance of optimal tax design in tune with the global agenda.
The UK government has levied tax on soft drinks to prevent the problem of obesity and other non communicable diseases. If a child is buying a soft drink it also pays health related food tax (Sin tax) levied on the product. In this case the government is collecting tax from children instead of creating an environment for healthy food consumption. We should not be collecting tax from children and spending it in a general pool of tax expenditure. Also collecting tax from Children is unsustainable.
At the moment, the tax design is based on allopathic medicine and health economics and the global problem is NCDs. Allopathic medicine is the best in curing infections with or without antibiotics and the general advice is to take more protein during recovery. After recovery, when there is no illness we need a plan to go back to normal protein and healthy lifestyle and avoid other problems of consuming high calorie diets including obesity. So we need Tax design based on Allopathic medicine, Yoga and health economics.
The tax law design teams are in the World bank/IMF/in the Institute for fiscal studies, London.
The Knowledge partners of the World Bank have written to me that they will be focussing on Tobacco & Alcohol and Sugar Sweetened Beverage tax (SSB tax which comes under food) is not their focus. This is the moment for us to continue to take a leadership role in Tax systems.
2. Tax design for Global South & North
Regulatory reform
In a nutshell, the stages for tax policy include
Tax concept note
Proof of concept and evidence
Evidence to policy
Tax policy
In the case of Health related food tax, the concept note was prepared for developed countries and developing countries including India adopted the same without preparing the tax concept note. The concept note is Conceptualizing the 'Fat Tax': The Role of Food Taxes in Developed Economies ( https://www.researchgate.net/publication/228311237_Conceptualizing_the_%27Fat_Tax%27_The_Role_of_Food_Taxes_in_Developed_Economies )
I simplified the concept note and prepared a Global framework for health related food taxation. I was invited to the 2015 G20 process for identifying the following global issue At that time G20 research group was seeking important issues and it was also the theme in 2015)
PFM reform
"Internationally, the multinational food companies that cause health problems (Ncds including cardiovascular disease, diabetes etc) accumulate profits elsewhere while the local governments have to pick up the costs of public health. The above problem is similar to base erosion and profit shifting where it costs the country in terms of healthcare expenses without adequate matching revenue. The deterioration in human capital due to health conditions also results in low productivity. This is an international issue and is not covered by BEPs.(Base erosion and profit shifting)
Current health related food tax is a product of both medical science (Allopathic/western medicine) and economics. With obesity & other Non-communicable diseases being one of the biggest market failures, there is an urgent need to look at healthy people like yoga (Indian medicine) practitioners for lessons in management of food consumption & for taxation. In 2022, the think 20 policy brief mentioned my innovation Fat and Tickle tax as a solution for the problem of childhood with overweight and Obesity. We can now implement a Health tax based on Allopathic medicine, Yoga and health economics.
3. Microeconomic behaviour of food companies - Inequality in Information available to Children.
Health economic discovery : A family member cooks food for wellbeing while a business prepares food for profit motive. In this process I discovered the business behaviour of tickling food consumption in humans which can also be classified as overeating factors that lead to obesity and other non communicable diseases.A sample application of Fat and Tickle tax for Sugar Sweetened Beverages will bring the following factors. Sugar sweetened beverages (SSBs) are consumed for two reasons: one for thirst and another for consumption experiences (tickling factors). My innovation fat and tickle tax brings out the following Tickling factors for SSBs.
1. Fizzy or soda experience
2. Influence of Coloring agents.
3.Flavour or Unique product formula
4. Sugar sweetened taste including artificial sweeteners
5. Chilled servings experience
6. Caffeine or other additives
7. Influence of Price discounts
8. Influence of Quantity discounts
9. Influence of combo offers in fast food restaurants for eg unlimited soft drink servings for fast food.
10. Influence of others marketing offers like free tickets for sports events, loyalty points or gifts, sports sponsorships, and others
11. Influence of an obesogenic environment like the availability of soft drinks in the network of retailers with no health option.
12. Market influence of SSB companies to get water resources with no such option for the general consumer.
13. Advertisement including TV and electronic media.
14. Lack of information on Health externality and internality Perennial Health cost of consumption including the cost of diabetes, cardiovascular disease, non-alcoholic fatty liver disease, dental caries, obesity, cancer, etc.
15. Lack of information on The environmental (externality) influence of plastic containers includes the effects of plastic containers burnt in remote villages of developing countries or the cost of contamination.
16. Externality Influences specific to regions like the case of chemicals mixing with liquid when plastic containers are exposed to the sun during transportation.
My work concludes that a Child may not understand the business behaviour of tickling food consumption and therefore direct sale of SSBs to children should be considered unethical. Therefore such transactions should be banned. However a parent can buy soft drinks for their Children. In that case there is a need to educate the parents about the business behaviour of tickling food consumption.
4. Mechanism of reduction in overeating behaviour.
Yoga reduces stress and stops stress induced food consumption.
In case of Yoga practice the practitioner has to keep his stomach empty for at least 4 to 8 hours before practice. So generally yoga is done in the mornings after sleep and in the evenings with a gap in the food consumption. This is developed as one progresses in yoga practice.
Yoga develops self control or (consciousness ) or mindfulness and stops mindless snacking.
Yoga practitioners generally consume energy dense seeds & nuts like Pumpkin seeds, Flax seeds, chia seeds, sesame seeds and others. These are low cost supplements that are high in fibre, nutrients like tryptophan that promotes satiety. These seeds are to be consumed in very low quantities like 1 to 2 tablespoons. This also help in yoga practitioners in maintaining nutrition with normal food consumption levels.
Please let me know your convenience to discuss the above. I have given below the links my work that is discussed with the G20 process between 2015 to 2022 and 2022 G20 policy brief for your kind attention.
Links
1. https://www.researchgate.net/publication/280757259_The_Global_framework_for_health_related_food_taxation
2. https://www.researchgate.net/publication/375073274_Human_securityEthics_Tax_design_for_Childhood_overweight_and_obesity
3. https://www.researchgate.net/publication/375029247_COMBATING_PRE-DIABETES_MELLITUS_PREVENTING_FUTURE_BURDEN_OF_NON-_COMMUNICABLE_DISEASES_Task_Force_6_Policy_Brief
Thank you very much.
Truly yours,
Guru
I have given below my work in following order
1. 2008 crisis & Tax law for Global goals - Food and Environment objectives
2. Health Tax design for Global South & North
3. Microeconomic behaviour of Food companies - Inequality in Information available to Children.
4. Mechanism of reduction in overeating behaviour
1. 2008 crisis & Tax law for Global goals - Food & Environment
I travelled to the UK in 2006 to see the much predicted 2008 financial crisis and work on projects that would shape up global economic recovery.
Events on 2008 Economic recovery - I was participating in various events that were discussing the global future. For example in 2012 a key event was looking for disruptive innovations to feed 3 square meals for 7 billion people across the globe. They were also worried that new developing countries including India may want more protein like developed countries and there is a new problem in feeding the world. I communicated through Late Dr.David Nabarro that the world should plan for either 1 or 2 meals a day. An intense practitioner of Yoga consumes food once a day while moderate people with a bend to hedonistic lifestyle (Bhogi) may be consuming two meals a day. This may also prevent diabetes / obesity. So the new developing countries like India should plan for 2 meals for a healthy lifestyle. After such events globally the discussions were on non communicable diseases (NCDs) and it led to adoption of International Yoga day in December 2014.
I was immediately invited to the 2015 G20 conference for my work - The Global framework for health related food taxation - an outcome of my work Yoga and taxation.
One of the key issues in solving the problem lies in the Tax design. We need research/discussion on acceptance of optimal tax design in tune with the global agenda.
The UK government has levied tax on soft drinks to prevent the problem of obesity and other non communicable diseases. If a child is buying a soft drink it also pays health related food tax (Sin tax) levied on the product. In this case the government is collecting tax from children instead of creating an environment for healthy food consumption. We should not be collecting tax from children and spending it in a general pool of tax expenditure. Also collecting tax from Children is unsustainable.
At the moment, the tax design is based on allopathic medicine and health economics and the global problem is NCDs. Allopathic medicine is the best in curing infections with or without antibiotics and the general advice is to take more protein during recovery. After recovery, when there is no illness we need a plan to go back to normal protein and healthy lifestyle and avoid other problems of consuming high calorie diets including obesity. So we need Tax design based on Allopathic medicine, Yoga and health economics.
The tax law design teams are in the World bank/IMF/in the Institute for fiscal studies, London.
The Knowledge partners of the World Bank have written to me that they will be focussing on Tobacco & Alcohol and Sugar Sweetened Beverage tax (SSB tax which comes under food) is not their focus. This is the moment for us to continue to take a leadership role in Tax systems.
2. Tax design for Global South & North
Regulatory reform
In a nutshell, the stages for tax policy include
Tax concept note
Proof of concept and evidence
Evidence to policy
Tax policy
In the case of Health related food tax, the concept note was prepared for developed countries and developing countries including India adopted the same without preparing the tax concept note. The concept note is Conceptualizing the 'Fat Tax': The Role of Food Taxes in Developed Economies ( https://www.researchgate.net/publication/228311237_Conceptualizing_the_%27Fat_Tax%27_The_Role_of_Food_Taxes_in_Developed_Economies )
I simplified the concept note and prepared a Global framework for health related food taxation. I was invited to the 2015 G20 process for identifying the following global issue At that time G20 research group was seeking important issues and it was also the theme in 2015)
PFM reform
"Internationally, the multinational food companies that cause health problems (Ncds including cardiovascular disease, diabetes etc) accumulate profits elsewhere while the local governments have to pick up the costs of public health. The above problem is similar to base erosion and profit shifting where it costs the country in terms of healthcare expenses without adequate matching revenue. The deterioration in human capital due to health conditions also results in low productivity. This is an international issue and is not covered by BEPs.(Base erosion and profit shifting)
Current health related food tax is a product of both medical science (Allopathic/western medicine) and economics. With obesity & other Non-communicable diseases being one of the biggest market failures, there is an urgent need to look at healthy people like yoga (Indian medicine) practitioners for lessons in management of food consumption & for taxation. In 2022, the think 20 policy brief mentioned my innovation Fat and Tickle tax as a solution for the problem of childhood with overweight and Obesity. We can now implement a Health tax based on Allopathic medicine, Yoga and health economics.
3. Microeconomic behaviour of food companies - Inequality in Information available to Children.
Health economic discovery : A family member cooks food for wellbeing while a business prepares food for profit motive. In this process I discovered the business behaviour of tickling food consumption in humans which can also be classified as overeating factors that lead to obesity and other non communicable diseases.A sample application of Fat and Tickle tax for Sugar Sweetened Beverages will bring the following factors. Sugar sweetened beverages (SSBs) are consumed for two reasons: one for thirst and another for consumption experiences (tickling factors). My innovation fat and tickle tax brings out the following Tickling factors for SSBs.
1. Fizzy or soda experience
2. Influence of Coloring agents.
3.Flavour or Unique product formula
4. Sugar sweetened taste including artificial sweeteners
5. Chilled servings experience
6. Caffeine or other additives
7. Influence of Price discounts
8. Influence of Quantity discounts
9. Influence of combo offers in fast food restaurants for eg unlimited soft drink servings for fast food.
10. Influence of others marketing offers like free tickets for sports events, loyalty points or gifts, sports sponsorships, and others
11. Influence of an obesogenic environment like the availability of soft drinks in the network of retailers with no health option.
12. Market influence of SSB companies to get water resources with no such option for the general consumer.
13. Advertisement including TV and electronic media.
14. Lack of information on Health externality and internality Perennial Health cost of consumption including the cost of diabetes, cardiovascular disease, non-alcoholic fatty liver disease, dental caries, obesity, cancer, etc.
15. Lack of information on The environmental (externality) influence of plastic containers includes the effects of plastic containers burnt in remote villages of developing countries or the cost of contamination.
16. Externality Influences specific to regions like the case of chemicals mixing with liquid when plastic containers are exposed to the sun during transportation.
My work concludes that a Child may not understand the business behaviour of tickling food consumption and therefore direct sale of SSBs to children should be considered unethical. Therefore such transactions should be banned. However a parent can buy soft drinks for their Children. In that case there is a need to educate the parents about the business behaviour of tickling food consumption.
4. Mechanism of reduction in overeating behaviour.
Yoga reduces stress and stops stress induced food consumption.
In case of Yoga practice the practitioner has to keep his stomach empty for at least 4 to 8 hours before practice. So generally yoga is done in the mornings after sleep and in the evenings with a gap in the food consumption. This is developed as one progresses in yoga practice.
Yoga develops self control or (consciousness ) or mindfulness and stops mindless snacking.
Yoga practitioners generally consume energy dense seeds & nuts like Pumpkin seeds, Flax seeds, chia seeds, sesame seeds and others. These are low cost supplements that are high in fibre, nutrients like tryptophan that promotes satiety. These seeds are to be consumed in very low quantities like 1 to 2 tablespoons. This also help in yoga practitioners in maintaining nutrition with normal food consumption levels.
Please let me know your convenience to discuss the above. I have given below the links my work that is discussed with the G20 process between 2015 to 2022 and 2022 G20 policy brief for your kind attention.
Links
1. https://www.researchgate.net/publication/280757259_The_Global_framework_for_health_related_food_taxation
2. https://www.researchgate.net/publication/375073274_Human_securityEthics_Tax_design_for_Childhood_overweight_and_obesity
3. https://www.researchgate.net/publication/375029247_COMBATING_PRE-DIABETES_MELLITUS_PREVENTING_FUTURE_BURDEN_OF_NON-_COMMUNICABLE_DISEASES_Task_Force_6_Policy_Brief
Thank you very much.
Truly yours,
Guru
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